Project case studies
Global R&D and neuromarketing network
We worked with a global industrial partner at the forefront of creating innovative technologies to develop new products.
They recently devised a neuroscience research project aimed at exploring the potential of their products to improve health and wellbeing of their customers. Using fNIRS technology they established patterns of brain activity that can be used to classify the emotional states elicited by certain products. A crucial ambition of this project was to expand the research capabilities of the project by creating an in-house global network of neuroimaging research. A key objective of this expansion would be to have non-neuroimaging experts undertaking the research.
Metabolight was commissioned to facilitate this ambitious endeavour. We developed bespoke IT infrastructures that automated many of the arduous aspects of research. A key objective of the software was that they should be intuitive enough so that that can be used by non-experts. We also used the academic arm of Metabolight to design a training and certification process.
We are currently assisting in implementing the infrastructure required to support this global research network. We are also creating a strategy for advanced data analytics on the large volumes of data that is being created to establish new knowledge at the frontier of neuromarketing.
EXPLORATION OF SENSORY INTEGRATION IN NEUROMARKETING
Metabolight Ltd is working with an industrial partner on an ambitious project designing novel methods to communicate the sensorial experiences of their products. We are working to establish the fundamental principles towards the use of wearable fNIRS neuroimaging technologies for characterising the cross-modal interactions between the human senses and emotions. Building on the work of our partner, the project seeks to use innate cross-modal sensorial correspondences as a new language to communicate the experience and emotional resonance of physiological stimuli. Applying fNIRS technology to the research of cross-modal sensorial correspondences will allow for investigation of these cognitive processes in naturalistic, ecologically valid settings.
