At Metabolight we use the latest in innovative brain imaging technology to explore brain function in real-world settings for neuromarketing research. We use brain imaging to reveal the hidden processes that lie beneath how customers interact with your company and products.
What we do
Understanding consumer decisions has historically been tested by measuring behaviour. We extend on such conventional approaches by using brain imaging to provide hidden measures of brain function that is driving the behaviour. Through careful experimentation we can facilitate the development of new products and branding by providing objective measures of unconscious processes. (See our case study).
Our primary brain imaging tool is functional near-infrared spectroscopy (fNIRS). This is a wearable technology that allows you to test your products in real-world settings (Click here to find out more about fNIRS). We can help you with any brain imaging endeavour, please get in touch.
